Use Case
LTV/CAC Guardrails & Cohort Drift
Monitor payback, cohort health, and channel mix risks with early alerts.
Problem
Payback extends unnoticed as mix shifts; cohorts decline without alerts.
Signals / Triggers
- CAC rising vs LTV
- Payback slippage
- Cohort retention drop
Agent Actions
- Alert on threshold breaches
- Suggest mix changes and promos
- Surface SKU/channel profitability
Integrations
ShopifyPixelsAd Platforms
KPIs Tracked
LTVCACPaybackRetention